Online Sales Goal Conversion Funnel Setup
Posted by swilliams on 16th Aug 2014
For as much research has gone in to understanding buying habits and how online shoppers think, it is often difficult to understand why specifically potential buyers fail to complete a transaction on your store. Enter the science of cart abandonment.
While there are many fancy - read expensive - tools that work with some platforms, there is valuable information at your fingertips in Google Analytics.
While most stores are quick to set up the online sales goals in Google Analytics, many do not know that they can and should also set up a conversion funnel for that goal.
Conversion Funnel Benefits
A conversion funnel offers the following benefits:
- See how customers progress through your checkout process
- Discover where people abandon a sale
- Get insight into why people leave