Semantic Search for Ecommerce Example

custom printing for clothes is a large online industry with countless stores selling virtually the same product. This high level of competition, of course, meant small profit margins and an impossible time ranking high enough in the search results to drive any real traffic. InkMyClothes.com was dying. It was time to try something new. Robin decided to focus not on ranking but on his marketing - both online and offline - and on being the best business possible. First, she decided to move to a more sustainable, eco-friendly model. She tracked down a variety of environmentally friendly materials for her t-shirts and purchased locally wherever possible. To offer a full range of options she set up a few of these speciality clothing lines while still offering some more affordable options. Wherever she could she pushed the